Snowden imagines the integration between the casino app and ESPN BET looking similar to the current Barstool setup, albeit with different branding. “We’re not there yet, but it’ll be integrated.” “We will have, at some point, a standalone Hollywood Casino app,” PENN CEO Jay Snowden said during the company’s Q2 earnings call Wednesday.
Neither were regarded as top online casinos in regulated states. The Barstool brand subsequently became featured by PENN in its states with online sportsbooks and/or iCasinos, including Pennsylvania, while the gaming company uses the Hollywood name on many of its brick-and-mortar properties. The new deal means PENN’s sports betting platform will eventually be rebranded to ESPN BET as the partnership with Barstool Sports concludes.Īs for the platform, the company’s long-term goal is to broaden its Hollywood Casino-branded app, which has been available since October 2020 only in Pennsylvania. But the news doesn’t just impact sports wagering it also impact PENN’s casino app offerings.Ĭurrently, PENN owns the Barstool Sportsbook and Casino app. PENN Entertainment’s Tuesday announcement that it’s partnering with ESPN to create ESPN BET sent shockwaves through the sports betting industry.
